This is some information on full-size pickup truck owner demographics out of our automotive database. This article helps answer the question," who buys pickup trucks" in 2018. Far varies from make to make.
Light trucks (and SUVs) absolutely dominate new automobile sales in the U.S. at the moment. For every one automobile sold in the U.S., 1.9 trucks and SUVs are sold.
Ford F-150 buyer demographics
The Ford F-150 is the single most popular car in the U.S. now as well as the most popular automobile in 44 states. It is outselling the Ram pickup in 2019 by 78%.
Here are the answers to"who buy Ford pickup trucks?" With demographic info about owners.
This buyer's average age is 55. It may not be overly surprising that about 16% of new Ford F-150 owners are female/84percent man. About three-quarters of all-new Ford F-150s are bought by white males, though Hispanic buyers account for 22% of total incremental growth of fresh F-150 sales from 2010 to 2017.
Regardless of any TV ads, you visit with F-150s at a rural or country setting, the vast majority of those new trucks are in large and medium-sized cities.
The average family income of a new Ford F-150 owner is about $82,000 each year. By comparison, the median household income in the United States was $61,372 in 2017. (We admit it, we are comparing two different things.
If this average household income seems large, remember for a truck with a base MSRP under $30,000, a 2018 Ford F-150 Platinum Edition including all the bells & whistles and accessories may go for over $74,000!
Chevrolet Silverado owner demographics
The Chevy Silverado is the second most popular pickup truck in the U.S. overall, however, in 2019 the Ram is outselling it by about 35%.
When it comes to brand new Silverado 1500 buyer demographics, the typical new Silverado 1500 owner is one year younger than the F-150 proprietor and the ownership by females or males is almost a specific match to the F-150 owner. New Silverados are only slightly more popular among Hispanic buyers than brand new F-150s.
The average household income of a new Silverado owner is roughly $76,000 per year and such as the F-150, regardless of those romantic country graphics you see in advertisements, nearly all new Silverados are owned in large and large scale cities.
Ram 1500 pickup truck purchaser demographics
The Ram 1500 is the third hottest pickup overall from the U.S. and here are demographics of fresh Ram 1500 owners. It is important to note, however, that in 2019 that the Ram is outselling the Silverado by about 35%.
The typical buyer of a new Ram 1500 is a bit younger than our first two examples, with a mean age of 50. New Ram truck owners also skew very marginally higher with females, with feminine possession at 19%.
Average household income of fresh Ram 1500 owners is currently about $77,000. More new Rams appear in rural settings than the Silverado or F-150, also, with nearly half of Ram 1500s owned in rural or small cities around the U.S.
GMC Sierra proprietor demographics
The GMC Sierra is the fourth most common full-size pickup in the U.S. New GMC Sierra owners are somewhat upscale compared to owners of its twin, the Silverado.
New GMC Sierra trucks have the highest proportion of men so far in our own truck lineup, at least 15%. It's a little more popular among Hispanic buyers: roughly 10% of new Sierra owners are Hispanic.
Like the Silverado, fresh Sierras are more likely to reveal in towns and cities, not in the country.
Toyota Tundra truck purchaser demographics
The Toyota Tundra is Toyota's full-size pickup and also the fifth most common full-size pickup at the U.S. The Tundra is outselling the Nissan Titan 10:1 at 2019.
Average household income among new Tundra owners is over $83,000 per year. The typical age of a new Tundra proprietor is much like the other trucks in this guide, at 54, but it also has more girls owners. Women own 17 percent of new Tundras. It also skews a little greater among Hispanic owners: 11% of fresh Tundra owners are now Hispanic.
New Toyota Tundras are also the most likely of all trucks in this guide to appear in towns and cities, with almost seven out of 10 Tundras owned in metropolitan areas and their campuses.
Toyota is one of those"big three" manufacturers of Hispanic market sales along with Nissan and Honda. A recent study by Cox Automotive shows Hispanics account for 6% of total full-size pickup sales, therefore, the Tundra is considerably ahead of that.