The pickup truck can be regarded as an American staple. With it, consumers use it for business, can tow their trailers, launching their ships, transport each of their children's dorm supplies to school and are the most intimidating light-duty vehicle on the street.
Pickups boast powerful popularity nationwide -- they're the most frequent vehicles in performance (VIO) at 20% share today and hold 16.5percent of new vehicle registrations in the market in the first quarter of 2019, third behind cross-overs (CUVs) and sedans. Owner demographics demonstrate that they are a frequent choice across household worth levels, which might be due to their cost compared to newer, luxury CUVs available on the marketplace.
Texas -- The Authentic Leader of Pickup Truck Volume?
A story is told by Assessing the data. States that have a total number of new pickup vehicles that are registered outpace Texas' statewide market share of 25%. In reality, North Dakota and Wyoming equally have over 41% statewide market share of new vehicle purchases which are pickups, the biggest in the nation. Other nations with statewide automobile market share of pickups comprise Montana, Idaho, Arkansas, Nebraska, Iowa, Missouri, South Dakota, Vermont, and Alaska.
A closer look at favorite pickup brands in states shows further diversification. One of the states with the best share of newly registered pickups (see chart below), brands such as Nissan, Honda and GMC are competing against the leaders of Ford, Chevrolet, Toyota and Ram for a share of the marketplace. The most popular pickup versions include Ford's F150, the Chevrolet Silverado 1500 the Ram 1500 and the Toyota Tacoma.
St = pick-up% of a country's VIO; US= pickup% of the Total United States VIO)
The Future of Pickup Popularity
Pickups still compete against other automobile sections for market share Though a popular choice among customers. CUVs are rising in popularity and have a bigger new vehicle market share compared to pickups -- 36.1percent in 2015 and 49.2percent as of Q1 2019.
Looking automotive production trends could also affect the market share. Automakers are narrowing the reach of the car models they offer, often producing smaller automobiles or CUVs that are sized to fulfill market demand. Some automakers are shifting their manufacturing strategies to concentrate on extended mobility technologies instead of vehicle design upgrades.
However, the data doesn't lie -- the new vehicle market share for pickups continues to increase year-over-year, increasing from 14.7percent in 2015 to 16.7% as of Q1 2019. If there is or not a consumer currently searching for a basic design or a luxury automobile, there'll be ample chance for them to find the pickup.